“General translations” refers to translations of texts that do not contain specialized terminology or technical complexities. General translations do, however, contain important information that you need to communicate. For that reason, you should avoid automatic translation apps and seek professional language services.
Examples of general translations include correspondence, journalism, blogs for the public, event pamphlets, travelogues, CVs, and job application cover letters. Common documents like these do not require specialized knowledge of a specific field. But they do require readable style, accuracy of context and nuance, and clarity of the author’s intent. Translators who are speakers of the target language are the best solution.